Does anybody have information on the lit up crosswalk at Meredith Bay Village?

[MRJS]

The crosswalk connecting Meredith Bay Village to Irving appears to be lit up all the way across like Samuel L. Jackson's hazy purple light saber.

Does anybody know how this came about?

What is the name of the product?

How much is the electric bill? Etc.

People are getting hit crossing the road in my home town, so I was wondering if this would be a good solution.

Thank you all very much in advance!