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Old 05-21-2010, 09:56 AM   #1
Misty Blue
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Default That kid's got Moxie!

After a heated 3 AM debate at the power plant we decided to look into the term "Moxie".

The advertising slogan was "Ya gott'a try Moxie. A common term for a hard working boy was "That kid's got Moxie".

Which came first, the Moxie or the kid?

When used as the product name it is a noun. When used as a discription of a positive attitude it is an adjective. So here goes...

There was a saying long, long ago that "That kid's got Moxie". It sort of meant that the squirt had a good work ethec and was one to mow lawns, soon to have three others mowing for him and one day would own Pike industries. Yup. That kid's got Moxie.

The adjective however came AFTER the product! I don't know what they put in that stuff (my brother drank it all the time, I was a fresca guy) but it must have given the little guy the spark that put him into high gear.

So the kid's got Moxie and there is no way that he is a flatlander!

PS. I think that the stuff is made in Lowell, MA elevation 64 feet above sea level. Ironic?

Misty Blue
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Old 05-21-2010, 10:14 AM   #2
nvtngtxpyr
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Then again you could always go to the font of all wisdom on the interwebs - Wikiedia:

"Moxie originated as a patent medicine called "Moxie Nerve Food,"[1] which was created around 1876 by Dr. Augustin Thompson. Thompson claimed that it contained an extract from a rare, unnamed South American plant, which had supposedly been discovered by a friend of his, Lieutenant Moxie,[1] who had used it as a panacea. Moxie, he claimed, was especially effective against "paralysis, softening of the brain, nervousness, and insomnia."[1]

After a few years, Thompson added soda water to the formula and changed the product's name to "Beverage Moxie Nerve Food." By 1884 he was selling Moxie both in bottles and in bulk as a soda fountain syrup. He marketed it as "a delicious blend of bitter and sweet, a drink to satisfy everyone's taste."[2]
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Through extensive advertising, the neologism "moxie" has entered popular American usage with the meaning "courage, daring, and energy,"[9][10] as in "This guy's got moxie!"

Moxie is closely associated with the state of Maine. Its creator, Dr. Augustin Thompson, was born in Union, Maine. Moxie was designated the official soft drink of Maine on May 10, 2005.[11]"

Source: http://en.wikipedia.org/wiki/Moxie
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