The common homeowner isn't likely to be concerned enough with the cost of heating to do so.
But one that is... is likely to do so.
It is like the high price of gasoline. It is relative.
People might not like the cost, but does it really deter them from using it in a manner that is wasteful (wasteful being a variable of perception).
I didn't notice a severe drop in boating, out-of-state license plates, or trucks on the road... so I am going to guess in most cases it was actually more an emotional than financial reaction.
Should prices really become the issue, we would see more homeowners begin to conserve through more extreme means... but I don't see it as of yet other than discussions.
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