Automobile / truck racing is in general decline across the board and has been for at least the past five or so years.
NASCAR isn't the only victim.
IndyCar and Formula 1 have both experienced a substantial decline in interest and attendance.
Racing's appeal is dying off as the baby boomers age out and die off: the younger generations just don't care much about motor sports anymore.
There is increasing hostility by many millennials to internal combustion engines, as they are concerned about global warming; they've little interest in How Things Work, other than apps / electronic devices, their new addiction.
This shift in interest by the new kids in town has affected other hobbies as well, such as High End Audio, hunting / fishing, and casino gambling.
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