Quote:
Originally Posted by thinkxingu
If there's value for both the company and consumer, then we can make the shift.
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The shared value is our continued existence. It's a question of sensitizing corporations and consumers to this shared value.
Here's your marshmallow test, Think: can you forego comfort and convenience now to receive a greater reward 50 or 100 years from now? That's difficult, because it's asking people to forego something they want now in favor of a benefit they may never personally see. To buy into this, you need a greater allegiance than many people have---species and planet allegiance. And we are not wired to overcome delay discounting.