Quote:
Originally Posted by phoenix
good that the restaurant had an incentive to come in . The Corner house use to have winenot on Monday nights. Two full meals with a salad a bottle of wine for 40 dollars. On a typical slow night the place was full. When it was sold the deal was stopped and I haven't been back since
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These loss leaders only work for the restaurants when patrons buy a lot of other stuff, such as cocktails, to get a decent total $ margin. In a case where they're giving away the wine too, they end up with essentially nothing but happy customers. This is OK if those folks are going to come back soon at full price...
But what if they end up only attracting super price-sensitive customers, or training their customers to wait for a loss leader night? Then those people split as soon as they have to pay enough for the restaurant to make a profit. A tough business...