Demolish the pier.
Build a casino, provided the developer can acquire enough adjoining land to make it viable.
A casino will draw in people, no question, and Cobalt could take advantage of it by having a dealership on lake level.
Wynn did it with Ferrari in Las Vegas, with big players reportedly buying a new toy on impulse after a nice score.
Really, I don't understand the resistance many folks have to casinos.
No, I doubt it will happen at the Weirs, but it would probably be the most profitable venture one could have there.
Food for thought?
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