You might do well to try Facebook. A lot of 30-somethings are now on there, reconnecting with high school and college classmates, networking, posting pictures of their babies, new homes, new cars, etc... And a lot of parents of teens are getting on there just to see what their kids are up to and finding their own friends are on there too.
You can also advertise on any of the Lake Cam sites that have "Ads by Google." Those of us who run them have to sign up with Google. We decide where the ads will appear, what shape, how big, and Google does the content. I love it when local ads start showing up on my site because my site's visitors (or visitors to any of the lake cams) aren't as likely to click an ad that says "Lake Tahoe Vacations" if they're viewing a Lake Winnipesaukee webcam.
To sign up for advertising on any of the lake cam sites that have Google ads, you would need to sign up with Google and tell them where you want your ads to appear. They'll put your ads on those sites, and any others they think are relevant. If you do pay-per-click advertising instead of pay-per-1000-views, you won't have to worry about your ads costing you lots of money from people who aren't really interested.
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