It seems to be the current trend. Recently everyone wanted a tip: For running a cash register, watching you tap, or passing food through a window. My favorite was the self serve kiosk at Newark that prompted for a tip!
With tip fatigue becoming a thing, the new trend seems to be everyone wanting you to subsidize the use of your card. My hunch is that the banks increased their rates to businesses by 1% so they could offer us another 0.5% in card rewards. But that's not unlike raising the minimum wage to approach a living wage which only raises the costs of goods and services beyond what the new minimum finds affordable.
I would prefer they bake the cost into the price and/or offer a cash discount. But I'm a NH kid that likes to pay the price on the sticker vs. that slippery slope of cost plus sales tax plus local tax plus fee plus surcharge plus convenience charge.
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