While I have no knowledge of the owner I feel for him/her.
They likely took a large part of their savings and sunk it into the venture with the hope of success at a level that would bring future expansion with more units.
It's a tough row to hoe and now that money is gone.
Again... I do not know the people behind Ziggy's...
I believe many start ups (even opening a franchise location is a start up) that fail could easily be predicted as non viable if one were to consider a bottom up approach to the financial projection.
How much money do you need to make to pay yourself, the note and taxes?
What are the fixed costs of running the operation?
What are the variable costs of running the operation?
Do the math to get the minimum sales required.
Then ask yourself:
Can I really get that much sales volume with the location, competitive set, name recognition and good will this brand will bring?
Unless you are really sure, just don't do it!
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