It isn't insight... I actually do this.
For HD and Lowes, any associate near a computer or carrying a handheld should be able to enter a lead. The contract team estimator will arrange to go to the site and make a bid.
For the local yards, we have contractors that drop off their cards on the counter. So it got easier just to make a digital contractor list, it can be printed out or handed out.
The HD and Lowes teams are going to use the specific products in the store, while the independent is going to find out what product you want. They may even work by the color that you are looking for, if you are willing to accept that brand.
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