About the help, thing: I've mentioned it before, but I would think connecting with the local high school would be a great way to secure help year-round. A bunch of businesses in the towns I live and work rely on late high school/college students for year-round/summer employment.
The local crafts idea is a solid one, especially if they could come up with a cool "series" like the iBoat thing a couple years ago or the 4K Reclaimed Purpose thing (
https://www.facebook.com/ReclaimedPurposeNH/). Making bank!
Finally, and I think I mentioned it above, it would be nice to have some shade if the ice cream/food is on the lake side. That area gets baked in the sun.
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