I too question demand even though you said side business. A couple of thoughts (my opinion obviously)...
- Insurance liability and damage potential issues using customer's boat or your own. This cost could negate any profit, and mistakes could kill a years take.
- The people that need it most are not likely to seek out or pay for it.
- Difficult business model with lack of steady stream of repeat users. Hard to make a any profit on one and done customers.
- Difficult business model with short seasonal window
- Weather and time dependent for lessons; wind/waves/traffic. Off times are best for wide open docking access, while on hours best for tight quarters practice.
- Customer's have to accept you as a credible, capable instructor on a wide variety of vessels (performance, runabout, cruiser, ski boat, PWC, pontoon, etc.) in a wide variety of situations. May not be easy.
Just so I am not completely negative.....Opportunities:
- Reading charts/GPS and navigating (avoiding rocks)
- Docking (dealing with wind and tight quarters)
- Anchoring and sandbars (avoid arguments with spouse)
- Boating Safety (fire ext, radio, pfd, waves, trim and tabs)
- Water safety (boneheads, wakes, winds, storms, drowning, MOB)
- Tubing and kid safety
- Launching and trailering (and backing up trailers)
- Knots and tie up properly
- Night boating basics
- Fueling and Maintenance basics
- Interesting lake destinations
Best approach is probably to align yourself as a service representing yourself with multiple marinas. Maybe even the marina throws your basic 4 hr service in for free with every new boat purchase (and they pay you directly) if you can demonstrate value to the marina. This might give you a lead stream and upselling potential.
It all really depends on your expectations for business volume, revenue and profit. My guess: Pretty long put to make any profit.
|