This is the second time that Tavern 27 has tried this type of thing. In the past, they pushed for a membership model wherein you got preferential treatment for joining. I recall that for $27,000 you could get a couple of jackets and it covered one meal per month.
Frankly, this is not New York or Boston. There are going to be a few days where demand outstrips supply in terms of restaurants. For the most part, being successful is based upon getting business year round. If you don't have the capacity for some of the peak days, you are not carrying excess capacity on the slower days.
My wife and I were able to get a reservation for Lyon's Den on Valentines Day (we just had to go a little early) and the food was great.
Jetskier