Quote:
Originally Posted by jetskier
The kickstarter concept is fundamentally to support nascent businesses by either paying for their product (which does not exist) or for some honorarium such as is listed for Hermit Woods Winery. The fundamental issue has been that investors in nascent companies had to be "accredited" meaning that you had to meet either income or net worth levels to qualify and own equity. This is a mechanism to get around that and open up to a wider population. I am an angel investor, entrepreneur and consultant....yes, I have kicked in to a couple of companies on Kickstarter too.
Jetskier 
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Great comments but I believe that Kickstarter / Indiegogo etc are specifically not allowed to offer any form of equity transaction and therein operate upon a 'gift' or 'perk' scenario... and they can work extremely well!
A number of promotions have raised multimillion $ funds (free of equity vest, interest or repayment) for their businesses via this form of crowd-funding as opposed to peer2peer / equity or donation types...