There are dozens of anecdotes around about these kinds of situations, but the summary is that you're paying for the expertise as much as the labor.
I think you found, based on your calling around for quotes, that there is no "cheap" and reliable option out there. Given that you used a reputable business, they were likely also bonded and insured, things which also add to their overhead.
Good. Cheap. Fast. Pick any two.
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