Just one example
I can only give you one example.
There is a place here in MA that had a coat and tie rule. The wife and I entered the place for a dinner. It was our anniversary. Upon entering we were tole I could not be seated because I wasn't wearing a tie or coat. I was dressed in nice, relatively expensive casual wear.
They said they could give me a coat and tie so I could sit and eat. The ugliest things I have ever seen.
I simple stated that my money is as green as any others and their food wasn't good enough for me to sit with a coat and tie that countless others I don't know have worn.
The place went out of business. A couple years later they reopened under new rules, I still won't go there even though the rules have changed to "proper attire."
Once you loose a patron you may never get them back. And could extend to their friends through word of mouth.
ToW
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