[Biggd]

Originally Posted by Garcia

A friend of mine built up a highly successful landscaping business. One of the things he did was create a database of customer information. This was a huge benefit particularly with his high end clients. His workers would know that at some jobs they couldn't smoke, swear, had to wear shirts, acceptable music to play (or not), time(s) to show up to work, who to bring a paper to, whose mail to get, political beliefs - and in one case, no NY Yankee attire on the grounds as the customer was a rabid Red Sox fan. Tedious, yes, but the payoff was huge as not only did he do a great job, but he treated his customers the way they wanted to be treated. He sold the business a few years ago for a small fortune. The new owner hasn't done a good job treating his clients they way they want to be treated and the business is much smaller and less profitable.

In other words, the wealthy will pay more if you to kiss their A$$.